The entire Outcome Labs team extends a hearty congratulations to our client, Tara Lain, on the successful launch of her first self-published novel, Passions of a Papillon.
Tara Lain is the author of the Beautiful Boys of Romance, a collection of over fifty contemporary and paranormal romance novels that star her unique, charismatic, gay heroes.
We were very pleased when Tara selected us to develop a new version of her website, taralain.com, in 2018. It was the first author website we worked on that had a large backlist in multiple series. Tara also had a growing set of audiobooks and translations. This presented some challenges to develop a clean, usable way to navigate the site.
We defined important user journeys and designed a site architecture that have proven very effective at enabling both new readers and long-time fans to use the site to discover new books, explore the backlist, and stay up on the latest news. The site also has one of the prettiest designs we have ever developed. We are very proud of this piece of work.
As Tara is expanded her business with self-published titles, her website is becoming an even more important element in the platform she is using to grow and engage her audience. We look forward to continuing to work with her to improve and extend her platform and grow her business.
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