Interesting piece about “getting to know a niche market” published recently on Book Machine by Áine Ryan, a marketing lead at Jessica Kingsley Publishers.

She talks about five key areas to focus on including, knowing what you have to offer to people with interest in the niche, connecting with people in the niche, following people you connect with, knowing the language of the niche, and, most importantly, listening.

Worth taking a few minutes to read.