Interesting post by Dan Blank of WeGrowMedia lays out out the importance of building relationships with your audience. Recommended

Social media is not a transaction. It is an opportunity to connect with real people, who like books similar to yours, and appreciate reading about the same themes you do. Either show up to that as a full person, or don’t bother at all. Just as a party doesn’t need yet one more who came only for the free food, social media doesn’t need yet another hollow attempt to game it.
Dan Blank | WeGrowMedia

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