The way that publishers and retailers are enabling book discovery and access by readers continues to evolve. Hybrid authors, indie publishers, traditional publishers and retailers are experimenting with an increasingly sophisticated range of marketing and subscription programs with different pricing models to make their books easier to find and easier to buy.
Earlier this month, Amazon added a new service for the 63 million plus Amazon Prime subscribers called Primereading. Amazon Prime members can now have access to a library of over 1000 books as well as magazines and other published works for free. The offering currently includes backlist bestsellers like Harry Potter, classics like The Hobbit and novels like The Man in the High Castle that the Amazon original series was based on. Members also have access to magazines, comic books and children’s books.
This new offering got great media coverage including articles in USA Today and Lifehacker. You can learn more about Primereading on the Amazon site.
Of course, Amazon often has reasons for implementing offerings or programs that are unique to its position in the publishing industry. Here at Outcome Labs, we are working with clients across the publishing industry to make their marketing, discovery and direct-to-consumer programs more effective.
This year we added powerful new capabilities to define, offer and manage subscription based products to publishr.cloud, the only sales and marketing platform for the publishing Industry that has been fully optimized for search, social, and mobile. We are integrating the things we learn into our industry best practice recommendations for publishing.
If this is an area you are looking at for your business, please get in touch with us. We would love to explore ways we could help you take your business to the next level.
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