It’s the start of a new year. It is the start of a new decade. Your website is your “homebase” online. It is the virtual “face” for your brand. It is a very likely a key element of most, if not all, customer journeys. It is something both potential and your most loyal customers will use to connect with you. Like your car and home in the physical world, it is a complex asset that requires regular maintenance to perform reliably and look great.
Here at Outcome Labs, almost all of our prospects and clients use WordPress as the platform for their website. When we first engage with a potential client, there are several questions we ask. These include:
- How long has it been since you first brought up your WordPress site?
- What version of PHP is being used?
- Is everything up to date (WordPress, theme, plugins)?
- Are regular backups being done? Has backup recovery been tested?
- And more…
Too often, the answers indicates the client (or their current developer or agency) has not prioritized regular updates and optimization of their WordPress-based website. This may mean that their site doesn’t look like it is being updated, does not display well across devices, is slow, or is exposed to security issues.
Here is a recommended checklist to run through to check the health of your WordPress site with some suggestions to address issues identified. Before you start, check your Site Health in the Tools section of the WordPress admin. This is a core feature since WordPress 5.1. This will identify areas you need to check on your site. If you don’t see this, you need to update to the current version of WordPress.
Check the Foundation
Refresh the Code
Sweep Out the Trash
Check and Update the Locks
This kind of process is what we go through with any site we take over support for here at Outcome Labs. For sites we have developed and support, we monitor and perform regular maintenance on a recurring basis. If we can help you with your site, please get in touch.